What is the idea?
The purpose of Simple Renewables is to spread knowledge of renewable energy, by making understandable complex topics of the Energy industry to a multidisciplinary audience, oversimplifying the selected topics into graphic ideas complemented by “textbook” definitions.
The goal is that both a specialized industry professional as much as a student or a recently hired intern can benefit form the “Simple Renewables” content, as it might introduce anyone to a certain subject, help understand specific aspect of the industry that might be out of their area of expertise or even help them to teach them to a new audience.
How is it works?
It’s not highly technical, it is highly illustrative.
The renewable energy industry requires broad range disciplines in the of technical, legal, administrative or economical realms among many others and it’s almost impossible to master all of it, we tend to have a broad idea of what the other disciplines do, how things work or how things should be, but as the industry specializes and becomes more competitive newer technologies and disciplines come into play making our knowledge sometimes limited in certain areas.
It becomes refreshing to be able to see and learn from highly synthesized information that will introduce us to a subject or give us a general understanding of it without the need of dedicating large amounts of time revieing multiple sources of information.
The technical level of this content won’t surprise any PhD student, but it will be understandable to most people, as mentioned before the goal is to spread the understanding of renewable energy not to become a source of highly specialized technical information.
Why it all started?
Simple Renewables was born from the need of being able to create new business opportunities out of the 2020 lockdown due to the COVID crisis, as physical interactions were no longer possible a new way of generating interest and discussion around different technical subjects was needed. LinkedIn was the ideal platform to achieve this since many industry professionals were using it as a business and sharing platform specialized in their sectors. Original, illustrative, free and interesting content was needed to complement the sometimes complex ideas that are needed to be transmitted.
Why is it like this?
Since the initial graphics were all created for LinkedIn several aspects of them were designed specifically to create an impact on that specific platform.
High visual impact: Since LinkedIn works a as blog platform and the content is constantly changing as the user scrolls up, only attractive content will grab the user’s attention therefore the graphics are highly visual, easy to understand and overall different to the usual content published on the platform.
The 2 minutes rule: While most users will scroll through the blog in the phones or computers while at work, they will only give just a few minutes of attention to the most interesting content they come across, that is why the graphics were originally designed to be analyzed and understood in less than 2 minutes, otherwise most usurers will dismiss them and keep scrolling.
“Shareable”: The success of each post relies mostly on how many times is shared, reposted, commented, sent… that is why the posts are free from advertisements, disclaimers, private property, logos and other elements that might dissuade a user to share the content in his private networks, for this purpose the content is created in simple images that can be easily downloaded, copied or sent, furthermore the information is mostly published in English and the information is valid for most global regions.
Timeless & constant: Most graphics will not contain “hard data”, dates, images or elements that might become outdated in a short time. Apart form this there will always be several constant elements in each post that will relate them to previous graphics, also there is always a continuity in the publishing of new content. Thanks to this there is now a base of users that constantly recognize, share, and interact with the publications.
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